How many blog posts should you write per month? per week? per year?
How many blog posts can you and should you create at the beginning and later stages of your blog is what I break down in this post.
I also share my top blogging tips for being productive and exactly why creating content should be a huge priority for new bloggers.
[Watch the video version by clicking below]
In this post, I wanna be talking to you about how many blog posts should you writer per month as a newbie, or even as someone who’s been blogging for a while now.
I’ve been blogging for over five years at this point. First, I was doing this as a hobby, and now I’m doing this full time.
So I have really been on different spectrums and seen different blogs grow at a different rate based on how much content I was able to create. Now, when you think about how many blog
posts you are gonna be creating, think of it as how many data points you are allowing different search engines to find you with.
So let’s assume that you are going to be focusing on Google and that’s gonna be sending you a lot of traffic. Then you need to be thinking about what is going to be an optimum frequency for you to create blog posts on Google.
Versus let’s say, if you are thinking of sending your traffic over from Pinterest, then there’s gonna be a different approach behind that as well, because Pinterest tends to work slightly different than Google at times specifically when it comes to the types of blog posts and the length of blog posts and so on.
So let’s assume you want your blog to be discovered on Google as well as discovered on interest. And you’re trying to find a good sweet spot for the same. Now there are two factors that are very, very important when it comes to figuring out how much content you should be creating and how many blog posts you should be writing as well.
The first factor to consider here really is where are you in your blogging journey?
HOW LONG HAVE YOU BEEN BLOGGING?
So how long has it been since you’ve started your blog? If you’re at the beginning stages of your blogging journey, the strategy you need in terms of how many blog posts you have to create will be completely different.
Whereas if you are towards the latter stages or you’ve been an established blogger for a couple of years, the amount of content you need to create on your blog is gonna be somewhat different.
And the second factor, which is also really critical in terms of how many blog posts is the right blog post for you to create is your comfort level with writing.
HOW QUICKLY CAN YOU WRITE BLOG POSTS?
So it’s natural to assume that at the beginning, you’re not gonna be that comfortable, maybe churning out content every single day or every single week.
Whereas once you have become sort of an intermediate or more of an expert blogger, you’re gonna get more and more comfortable with it. Right? Okay.
So let’s talk about where you are in your journey and what you can do. If let’s say you are in the first six to 12 months of your blogging. So at this point, really when it comes to the number of blog, posts more is better.
Why? Because like I said, the more content you’re creating, the more data points Google has to understand exactly what your website is all about. The more data points, for example, YouTube and Pinterest have to understand what type of content you’re creating and who they should be sending this content over to.
Once you have become an established blogger. So once you’ve had a blog for two or more years, that is the time when Google, for example, will have enough data on your blog. We’ll understand exactly what niches or topics you’re blogging in and what kind of content is doing best on your blog.
Hence the need for you to consistently create a lot more content, sort of gets lower. Now I have to say here as a blogger, it is incredibly important for you to be consistent all year around. So at the very, very minimum, I would recommend that you create one blog post per week. Now it doesn’t matter whether you create those blog posts in a batch style format where you create all of them in one weekend and you schedule them out every week
Or you create them every, you know, once every week, personally, for me, I’m someone who is not really great at batching because I tend to change my ideas and think about creative aspects in a very impromptu last minute kind of manner. So I like thinking of creating one to two blog posts every time I sit down.
So you’ll have to see whether or not that is a fit for your personality or not. And what type of person you are. So do you thrive on, you know, planning and creating all these blog posts in advance?
Oh, are you someone who could maybe create a content calendar and then create a blog post every once a week or once in two weeks now, when it comes to the fact that you are in the first six to 12 months of your blog, I would highly recommend that you think of publishing two to three blog posts per week.
And again, the reason here is that up until the fact that you reach about a hundred blog posts on your blog, Google is still considering your website to be relatively new, and hasn’t really gotten enough data for it to understand exactly why they should place you and rank you in the algorithm, right?
So you wanna make sure that you’re giving this search engine, which is likely going to be the biggest search engine in the long run enough data for them to understand exactly who is gonna benefit most from your blog.
When it comes to year two and year three, you can take it a little bit lighter and you can maybe start creating twice a week or even once a week based on how much traffic you have in year one and how things are going. So a sample strategy for you here could be that in year one, you create, you know, twice per week.
So that’s gonna be 52 weeks multiplied by two. That’s gonna be 104 blog posts for that year. One for year two, you can maybe average 1.5 per week. So something like that, or even two per week, if you want.
And then by year three, you can really push towards once a week, because I think that’s more than enough because you would’ve already created 1 50, 200 blog posts. So you can kind of ride on that existing traffic as well. Now what’s really, really important here.
Even more than creating, you know, a certain number of blog posts is how often and how consistently you do them. So instead of you creating and publishing all the four blog posts on one day, I would rather that you space them out over four weeks or over two weeks in order for the search engines to understand that you are a consistent blogger who is putting in consistent effort and is showing up on the search engine pretty much regularly.
You don’t want to be seen as an inconsistent publisher of content because that is not gonna really help your rankings in the long run. Now think about it. Why is it that news websites or media websites or magazines tend to be usually ranking pretty high fairly soon because the volume and consistency of their content is quite high.
Now, obviously the amount of blog post you can create as a solo printer is not gonna match, you know, what a media empire can create, but you do wanna take some lessons into practice and that’s gonna be first of all, create enough of a disruption in your particular niche.
fSo make sure to create at least two to three blog posts in the beginning. And then you can trickle that out, down to one as your blog matures, and also make sure to do it consistently. So if you have a shadow of posting once every week, make sure you stick to it as often as possible.
Okay. So the second factor that I spoke about, which is your level of comfort with writing is gonna depend on who is actually creating the content in the blog.
HOW QUICKLY CAN YOU WRITE BLOG POSTS?
So I know many bloggers who have had a lot of success by creating everything by themselves for the first one to two years. And I also know bloggers who have seen success by outsourcing some, some, or all of the content that they create on their blog.
Now, this is a strategy that I really think depends on where you are in your blogging journey and how you think about your blog. So at the beginning of my blog, when my blog wasn’t really making any money, and I was sort of doing it as a hobby, it was me who was doing all of the content creation. And as a result of life happening and different distractions coming up, I wasn’t really able to stick to a schedule and do it properly.
However, once I started to monetize my blog with ads and affiliates and all of that, I then started to have a stream of income regularly coming in. And I being the business mind person that I am, I started to reinvest in my blog. So instead of taking that money out as profit, I was reinvesting that into hiring people who could create content for my blog.
So very early on with my lifestyle blog, which I think was about six to eight months, which is how long it took for me to monetize that blog. I directly hired someone who would then start creating two to three articles every single month.
And on top of that, I was creating articles as well. So together we would be creating about two blog posts a week, which is exactly the frequency that I told you, that you should be creating content in specifically as a new blogger.
And of course, as your blog grows, as it matures, you may decide to outsource all of the writing completely, and you might decide to focus on something else. So, as a matter of fact, right now, I barely if ever write consistent blog posts.
And usually the blog posts that I am creating are directly related to business or learnings or lessons about entrepreneurship and so on and so forth.
However, a lot of the writing and a lot of the social media production is outsourced for me because I know that even though it is a great part of my business, that is something that I cannot dedicate so much time and attention to because I have other things in my business, which require more of my attention.
So as a solo entrepreneur, or as someone who is just out of the blog, it will most likely be you who is, you know, going to be creating this content on a regular basis.
And in that case, you can give yourself a fair deadline, which is not pushing too hard on yourself, but still making sure that you show up consistently. So even if you can create one blog post per week, that’s better than creating none. So make sure that you stick to that, you know, self-imposed deadline.
But if you do have a little bit of, you know, room in order to hire someone to outsource a little bit of the content, I would also recommend that you look into it and see if that’s something that you can also do because the quality and the quantity of your blog post is definitely gonna influence how fast your blog grows and how much traffic you can garner in the long run.
And now once you’ve decided how many blog posts you wanna be creating and you have kind of come up with that number and you’re sure of it.
I wanna leave you with two tools that I think have been monumental in me, you know, creating content regularly and having that, always this content bang going, which is a stream of ideas that I have, which I can pick up and either do myself or outsource to a team member.
So, number one, tool that I recommend specifically for checking your grammar and checking, you know, making sure that you haven’t made any stupid typos or mistakes is Grammarly, which you can use as a Chrome extension.
So once you’re finalized your blog post, just run it through Grammarly and see if there are any quick fixes that you can make in order for you to fix that. Another tool, which is one of my favorites is called key search, which is a keyword research tool.
And they have this feature called content assistant, which really helps you figuring out whether or not you have used enough keywords, whether you’ve used and formulated the keywords in the right way and so on and so forth.
And I really, really love that because a lot of the times new bloggers just tend to stuff all the keywords in and not really space them out in an organic way, and that negatively impacts their rankings. So if you want to be consistently creating content and you wanna make sure that, you know, this is keyword optimized and search optimized, definitely look into key search. It’s a pretty affordable tool.
And I think they have a 30 day trial. So you can get started with that and then decide whether or not you wanna purchase that as well. Another tool that I wanna mention, which has also been really monumental in keeping my, you know, head sane and help me really figure out exactly what’s going on at the team level is, is Trello, which is a very simple KanBan based productivity tool.
So if you have a certain content calendar and you know, you’re gonna be creating these four blog posts, you can just simply create three columns in Trello, which is gonna be, you know, ongoing, um, you know, getting approved and then done or published and create those different columns and then move these, you know, cards around.
So, you know exactly which content has been created and which is still in progress, or which is, you know, which still needs some work. It really helps you see kind of a visual picture of where you are. There’s so many other tools as well that you can use in order to manage your productivity.
You can even just simply use your notes app on your iPhone or any other phone that you have, and just sort of track your, you know, publishing there, but do make sure that you are having an overview of what our blog posts are gonna be coming on this month and where they are in the publishing pipeline.
And that’s gonna help you a lot, even when you outsource your content in the long run in the future as well. I would highly recommend that you check out my free blogging training, which is gonna be linked below.
🌟 FREE PINTEREST TRAINING https://www.digitalempires.co/pinterest-masterclass/ 🌟 FREE BLOGGING TRAINING https://digitalempires.co/blogging-masterclass/
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