Concentrated on Catering to a Specific Customer Base:
While offering a range of digital products, each one is meticulously tailored to a particular customer type. This approach builds trust and provides diverse ways for people to engage with my business.
Invested Heavily in learnings:
In 2022, I invested a lot coaching, courses, and honing the precise skill sets I deemed essential for my business. Despite not witnessing an immediate return on investment (as few things in life yield instant results), this year is showcasing the outcomes of my 2022 efforts.
Prioritized Platforms I Genuinely Enjoy
Rather than obligating myself to appear on social media, I discovered a platform where I genuinely enjoy showcasing my content. For the past year, it’s been short-form videos, though this preference might evolve next year. The key is identifying a format (blog, podcast, video) you find enjoyable and consistently engaging with it.
Embraced Testing and Pivoting
As an entrepreneur, adaptability is crucial. If a product or niche isn’t gaining traction, don’t let attachment hold you back. Be prepared to pivot, create new digital products, and experiment with fresh strategies until you discover what resonates.
Cultivated Resilience and Faith
I’ve always recognized that I’m building my dream business, allowing things to unfold at their own pace. If it takes another 20 years, what’s the rush? I devoted four years to obtaining two master’s degrees and a significant portion of my life to education for a job; why not invest five years in learning and growing my business?
Many individuals give up right before reaching a breakthrough. Resist being that person. Persist, continue learning, and keep pursuing your dreams. You’ve got this
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