In this post, I want to share with you my step by step strategy to batch Pinterest pins worth two weeks in just a single setting.
To watch the video person, please click on the link below:
Now, as a busy creator or entrepreneur, you probably don’t have all day long to be sitting and creating pins.
However, consistency is one of the biggest reasons for success on Pinterest. And I wanna share with you how you can batch pin in a smart and effective manner so that you can save time and do this whole process in just a single day.
This is the exact strategy that helped me grow my Pinterest account to over 5 million views and 11,000 followers in a very short period of time.
STEP 1: ASSESS WHAT WORKS
Step number one to batch your pins is to assess what works.
Now, what I mean by this is that you need to spend a little bit of time understanding exactly what is working for your account before you jump right into creating pins and uploading them.
What you can do here is that you can look into either your Pinterest analytics data and check out some of your top performing pins.
Or you can look into Google analytics or whatever backend you’re using for your website and see what are the best landing pages or pins that you have directed from your Pinterest account.
Now, what you wanna do is that you wanna single out the top 10 to 20 performing pin URL’s.
I mean, it could be a product page. It could be a block post page. It could be any kind of URL that you are using to promote on Pinterest.
What do you wanna do at this step is that you wanna single out the top 10 to 20 pages that are performing the best for you.
Now, obviously this step only works. If you have at least a month or two worth of data in your Pinterest account, if you just started your account yesterday, you are unlikely to have access to this data.
However, if you started your account and you have started to see a little bit of traction and you wanna leverage data in a smart way, then you wanna make sure that you are taking the time to assess what is already working on your account.
STEP 2: ORGANIZE YOUR PINS
Now, step number two, which is very, very important in this process, especially if you wanna save time is to organize your pins.
What you’re gonna do here is that you’re gonna open a simple Excel sheet, maybe even a piece of paper or a Google doc, where you’re gonna note down these three things you’re gonna note down, what is the title of the pin that is performing well?
So remember what you did in step one, which was to figure out which pins were performing the most.
You’re gonna simply note down one by one.
What are the top 10 pins on your account?
Then in the second column, you are gonna talk about the URL or the link that that pin is directed to.
And in the third column, you’re gonna share any comments that are relevant to that particular pin. So was the colors that you used or the fonts that you used in that pin very interesting was the topic or the theme, really eye catching.
These three columns are really, really simple to create.
And you can literally do this in just half an hour. If you have access to the data already. Now, once you have done this organization step, you have all of your best performing pins in a single place, which you can come back and refer to again and again. The next step to learn how to batch your pins effectively is to plan your pinning strategy.
STEP 3: PINNING STRATEGY
Now pinning strategy is an extremely in depth and advanced topic.
And I cover this in a lot of detail inside my program Pinfluencer Academy, but let me give you a gist of what I mean when I’m talking about creating your pinning strategy.
So let’s say that you want to create and shadow pins for the next two weeks.
This means that you are gonna be creating pins for 14 days. Now, let’s assume that you wanna create two pins per day, which basically works out to around 28 new pins that you wanna create over the period of the next two weeks.
Now, when it comes to your interest strategy, they’re gonna be majorly two types of pins that you are going to include.
One of them is going to be the content that is already performing well. AKA the content that we identified in step one and step two.
And the second category is going to be the content that you are gonna create in this month, which is gonna be the latest posts, the latest URLs, or the latest pins that you create.
So let’s assume that you wanna create a simple pinning strategy, which is gonna be easy for you to remember.
So what you can do here is that out of the 28 pins that you plan to release on Pinterest over the next two weeks, you can simply split them into two and make a breakup of 14 pins, which is gonna be your top performing content and 14 pins, which is going to be your new or upcoming content.
So in order to make the most of the strategy, you can then create a one pin linked to your old content, and you can create a one pin every day link to your new content.
The next step, once you have identified your top performing content and you have it all in one place, and you also know how many pins you want to create the next step really is to create pins in Canva.
STEP 4: CREATE PINS
Now, of course, if you’re using pick monkey or any other tool that you’re comfortable with, feel free to go ahead and do that.
I personally love and use Canva.
So I would recommend that you do that, especially if you are a complete beginner. Now you can either create pins one by one.
And that would take you, let’s say anywhere between five minutes to 10 minutes per pin, based on how proficient you are in creating pins, or you can use this one strategy that has helped me save so much time in the last couple of years.
And that is to use templates now, essentially how this works is that once you know what designs are working well for your account, you create specific sets of templates per block post, so that you can simply go into that design, edit that design quickly with different text, different fonts or different images, and then simply publish that and share your little right away.
Now, when you create your pin designs from scratch, every time that you open your canvas account, you are gonna inevitably take five or six times more time than it would.
If you already had a saved set of templates for your account.
Now I have a set of 70 templates that I’ve already tested and proven that they get high clicks and conversions. And if you’re interested in checking them out, you will find the link to them in the description box below under viral traffic templates.
So how this works is that once you have identified, what are the topics and the categories of pins that you’re creating, you’re simply gonna go into Canva account and you’re going to create these 28 pins in one goal.
If you’re an absolute beginner, it would take you two to three hours to create 28 pins. However, if you’re using templates and you’re a little bit proficient in how Canva works, you can do this in 45 minutes to one hour.
STEP 5: SCHEDULE & AUTOMATE
Step number five is to schedule and automate.
Now, this is a step that’s gonna save you so much time and money, especially if you don’t have a VA or a manager who is handling your interest account, you’re simply going to head into your desktop app.
[WATCH THE VIDEO ABOVE FOR THE TUTORIAL]
Go into the create pin section where I’m gonna be showing you how you can schedule your pins in advance.
Now, a lot of people actually don’t even know about this feature and they think that the only way that they can shadow your pins out is by using a paid tool such as stale wind.
But while it is a great tool in and of itself, Pinterest actually gives you an option to shadow your pins two weeks in advance, which means that if you’re not ready to invest in tailwind, then you can absolutely just use the native venture dealer to be creating an uploading pins.
Now, I recommend that you do this on your desktop, because if you’re creating a large volume of pins and you wanna be seeing a couple of different things, which I will share with you in the strategy, you need to be on a desktop to do it.
So once you’ve logged into your Pinterest account and you are on the create pin section, I want you to open two things on your desktop simultaneously.
The first thing that you’re gonna open is the pin tracker, which we created in step two, where you have information on all your top performing pins.
And the second thing that I want you to open is the folder where you have saved all of your downloaded freshly created designs from Canva.
Next, you are going to simply go into the bulk add option on this editor, which you can see on the top left corner, where there is a plus sign and you can make 28 slots just by using that plus sign.
The next thing that you’re gonna do is that you’re gonna go one by one, into each of the pins and create titles descriptions, as well as add URLs from your tracker or from your blog or wherever else it is that you’re pin from.
And simply pick a particular time when that pin is going to get live. So instead of clicking on the publish, now you can go on the shadow at a later time option and pick the specific time that you want that pin to go live.
Now, a lot of people have confusions about when is the best time to pin. However, the best time to pin is going to be again, dependent on where you are based and where your audience is based.
If your audience is based on the east coast and the us, you wanna be making sure that you are pinning when they are most active.
If your audience on the other hand is based in a different country, such as let’s say Malaysia, then you’re gonna have to pick a time when your Malaysia audience is going to be most active.
So once you filled out all of this information, you are gonna see all of the schedule pins show up at the top of your Pinterest profile, which can give you the assurance that for the next two weeks, all of your Pinterest work is done.
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