If you’ve been wondering how to use Pinterest to drive traffic to your website, you are in the right place!
Pinterest sends me over 50,000 monthly page views on one of my blogs and is the biggest reason why I was able to scale by blog to a full-time income in 18 months,
In this post, I’m sharing the Pinterest marketing tips that actually WORK in 2021 and beyond.
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WHAT YOU NEED TO DRIVE TRAFFIC TO YOUR WEBSITE FROM PINTEREST
- A blog or website
- A Pinterest business account
- 5-10 blog posts or landing pages
You can absolutely drive traffic to other people’s websites or landing pages, however it would be hard to control and a lot more unpredictable since you cannot access the other site’s analytics to see what’s really working.
HOW LONG DOES IT TAKE TO GET TRAFFIC FROM PINTEREST?
It can take 3-6 months if you follow a solid strategy that is proven to work. However if you DIY your strategy it could take a year or more or never.
Since there is so much free resources on the internet (including this one), it is hard to figure out what is the latest, up-to date tips that work.
You can absolutely do everything for free. Just expect for it to take much longer and be harder,
But even with that said, you can start driving traffic to your blog or website much faster when compared with Google.
Google can take much longer to rank your site and send traffic your way, whereas if you set up your Pinterest account and use the right strategy, you can fast-track your success.
HOW DOES TRAFFIC FROM PINTEREST WORK?
Step 1: Create a blog post or a landing page.
Step 2: Create a pin on Canva.
Step 3: Upload your pin to Pinterest.
Step 4: The pin gets added to your search feed.
Step 5: User searches for a term related to your pin.
Step 6: Your pin shows up in search feed.
Step 7: User clicks pin and ends up on your site!
Quite straightforward, eh?
HOW CAN YOU DRIVE MASSIVE TRAFFIC FROM PINTEREST?
Even though there are a hundred things to do to drive sustainable traffic on Pinterest, I will some up some of the best tips that are ACTUALLY working right now.
Tip 1: Publish fresh pins
- Since 2020, the Pinterest algorithm favours fresh pins or fresh content
- Fresh pins = pins with new images or videos
- A pin can still be a fresh pin even if it has the same URL as an old pin but with a new image graphic
- If you just change the text, the title or the description of the pin, but you keep the same image graphic, that would not be considered a fresh pin
Best practices for fresh pins
- Ideally create new content regularly so that you can upload new URL’s
- Instead of mass uploading fresh pins, space out your pins and stick to a consistent plan, for example: 5 pins every day instead of 50 pins in a day and then radio silence
- Leverage the Pinterest native scheduler to plan ahead or the Tailwind app for sharing new content to your boards
- Save the new pin to a maximum of 10 boards to avoid excessive duplicate pins
Tip 2: Optimise for search
- If your pins don’t show up in the search feed and/or don’t rank high, you don’t get organic traffic – Basic Search Engine rule
- People can find you via the search feed by clicking on your pin, or by coming across your board or by checking out your profile
- 3 key areas for SEO : profile, pins & boards
Best practices for SEO
- Do keyword research to identify the main keywords you want your content to rank for. For example: yoga, healthy eating, low-carb food
- Use your main keywords in your profile, in your pins as well as your boards
- Create new content that falls in the main keyword categories so that more people can engage with your content on Pinterest
- Optimise your pin description with the most important keywords you want the pin to rank for
Tip 3: Create in-demand content
- Even the prettiest pin with the most optimised description will fail if your content has low-demand and no one wants to read it
- Creating in-demand content means finding out what type of content your audience wants, what topics do they love reading and what tone resonates with them, and then creating more of it.
- The only way to find out what works with your audience is by consistent trial and error especially at the beginning
Best practices for content
- List posts – 5 Thanksgiving Recipe Ideas, 21 Places To Visit Before You Die
- Hacks or tutorials – Cheap Ikea Decor Hacks, How to cut your hair at home
- Infographics – 100 Content Ideas for 2021, 15 Journal Prompts
- Look at optimising existing content – switch up pin titles and descriptions to see what performs well
How to look for what works?
- Analyse your own content in Google Analytics or Pinterest Analytics – sort pins by link clicks and see what is driving the most traffic to your website
- Analyse other accounts that are in your niche and doing well – which of their content is getting maximum engagement?
- Don’t just blindly copy, but putting your own spin on in-demand topics.
- Its about working SMART vs. HARD!
So there you go, the best practices when it comes to growing your blog or site traffic with Pinterest!