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Are outbound clicks more important than link clicks?

Outbound clicks refer to people who went over to your website and hence count as actual traffic, while link clicks simply refer to anyone clicking on the pin to learn more but not necessarily going over to your website.

Depending on your goals with Pinterest, one or the other might matter more. If your goal is traffic, then you need to measure outbound clicks, but if you are simply aiming for engagement, then looking at link clicks should be enough.