Everything you learn in the program is teaching you how to increase traffic to your website with Pinterest.
For product-based businesses, we specifically recommend our masterclass on Pinterest for eCommerce in phase 6.
Additionally, we suggest trying out the merit of adding a blog to your product store. Especially if you are a new business and you do not have many followers and traction on social media yet, a blog can help your audience to connect with you.
You can simply create a blog tab on your website and create about 1 blog post per month. This will increase the attention of your audience and generate additional SEO traction from Google, besides the traction, you will receive from Pinterest.